Simpsonize Me! Wow, what an idea. In fact this is one thing that has always fascinated me about the Internet. The engagement that one is able to build with consumers is mind blowing. You pick a photograph, choose the colors, the style, and everything else and presto, you have Simpsonized version of yourself. Then you choose if you want to use it as an avatar or as an icon. Amazing isn’t? And as a consumer, why on earth would I not want to be a part of this wonderful engagement?
Many times, we marketers miss to make this connect. Engagement equals brand recall. Sure, this engagement can come about in any relevant manner or means. But as long as you get your consumer to do something that captures his attention or imagination, brand recall or recognition will remain a distant dream. Sometime ago, in these virtual pages, I also had written about the rbk experience. There too, if I remember right, it was the engagement that caught many people’s attention.
So to check out your Simpsonized version here: http://simpsonizeme.com/
